Qualitative Research
•Fully eguipped premices in the centre of Athens for conducting interviews .
•Experienced recruiters
•Panel of 20.000 members
1. Recruitment
•Category and brand consumers
•Psychographic recruiting (creative consumers, “volatile” consumers, etc.)
•Lead users
•Retailers
•Special targets (high rank professionals, opinion leaders, etc.)
2. Viewing facilities –
Supporting Services
•Flexible spatial facilities:
§20-40 m2 for group discussions
§12-30 m2 viewing room
•Video and audio recording
•Teleconference infrastructure for
distant attending of group
Sessions, Focus Vision, Active Group
•Moderation, analysis
•Simultaneous translation
•Transcripts
•Notes
•Catering
