Quantitative Research

• Geographic coverage all over Greece , cost-time effectiveness

•Constant education and evaluation of the researchers

•Constant communications with the client during fieldwork time

1. Sampling
Representative Samples
Professionals’ lists
Point of sales
  
2. Fieldwork
Door to door (CAPI, PAPI)
Telephone (CATI, PATI)
Hall test
Business to business
Mystery Shopping
Panels
E-based research
  
3. EDP (Electronic Data Processing)
Data Entry
Electronic Validation
Cross tabulations
Questionnaires in electronic format
Data formatting
Weighting schemes
SPSS, ASCII
 

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